Joe Waters is Director, Cause & Event Marketing at Boston Medical Center. He started BMC`s cause marketing program in 2004 and now oversees a team of marketing, sales and event professionals. Joe has developed and executed cause marketing programs with many local and national companies, including iParty, Staples, Shaw`s Supermarkets, Zipcar, Fuddruckers, Virgin America, Finagle A Bagel, Boston Bruins, Papa Gino's, Ocean State Job Lots, Tedeschi Food Shops, Valvoline Instant Oil Change and Pepsi. With iParty, Joe formed the original team that founded BMC's Halloween Town. In 2009, Halloween Town had 38 corporate sponsors and 15,000 attendees at the two-day event. In late 2009, Joe established the Office of Development's social media presence on Posterous, Twitter, Facebook, Flickr & Youtube, and is an advocate for responsible social media practices throughout the hospital. A well known speaker on the intersection of business, philanthropy and marketing, Joe spoke most recently to the Massachusetts Chapter of Association of Fundraising Professionals on "Cause Marketing for Nonprofits." Joe has also spoken at the Run, Walk, Ride conference in Dallas, TX and at Cause Marketing Forum's annual conference. Joe blogs on cause marketing at Selfishgiving.com. He is also the founder of Sixfigurecausemarketing.com.