Session I Workshops -- 8:45-10am

A Taste of Philanthropy

A-1) 4 R's of Non Profit Marketing
Presenter: Teresa Utt, Andrew Associates

Today the competition for fundraising dollars, volunteers and donors is fierce. We'll discuss how to send the Right message, to the Right audience, at the Right time, using the Right vehicle, so that your 2010 campaign results are the best yet!

Sponsored by CHH Engraving

A-2) Meet the Funders Panel Discussion
Moderator: Marilyn Woodman, Director of Corporate and Foundation Relations at Smith College
Presenters: Ron Ancrum, President of the Community Foundation of W Mass

Marshall Schell, Grants Coordinator for US Trust Company/Bank of America Private Wealth Management

Carla Oleska, Executive Director of the Women's Fund of W Mass

Leanne Greeley Bond, Program Officer for the Davis Educational Foundation

Sponsored by AFP of Western Massachusetts

A-3) Recruiting & Engaging People Unlike Ourselves
Presenter: A. Rima Dael, Assistant Professor, Nonprofit Management & Philanthropy Graduate School at Bay Path College

This will be an honest dialogue and presentation of tips to recruit and engage people unlike ourselves for nonprofit boards and committees. Current best practices from the field will be grounded with how-to's for the Pioneer Valley.

A-4) Gifts from the Heart & Gifts from the Head: Broadening, Deepening and Inspiring Your Nonprofit's Donor Base.
Presenter: Carol Johnson, Executive Director, Amherst Cinema & Pleasant Street Theater

Fundamentals that will strengthen your nonprofit and help engage and inspire donors.

A-5) The Magic Pasta Pot: How To Keep The Planned Giving Pot Boiling When There's A Lot On Your Stove
Presenter: Liz Cahn, Senior Consulting Partner for Planned Giving Company

  • Why planned giving now & how to find the time.
  • How to identify your planned giving prospects with 90%+ accuracy.
  • How to decide whom to visit and in what order.
  • How to get appointments without really trying and what to say when you get there.
  • How to make time for face-to-face visits (without giving up sleeping or eating).
  • How to make planned giving an important part of your philanthropic culture.

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